Re: Corpora: rotagraph / rotograph

From: Robert Kraft (kraft@ccat.sas.upenn.edu)
Date: Wed Apr 19 2000 - 19:28:42 MET DST

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    I must have used the wrong search option in our electronic OED. Another
    try, with full text option, produced the following:

    <quote>

    rotograph

    rotograph rou.togræf. f. L. rota wheel + -graph. A photographic print
    (esp. of a page in a book or manuscript) made by exposing
    the object through a lens and prism, so that its reversed image is thrown
    upon part of a roll of sensitive paper. Also attrib.

         1898 in Trade Marks Jrnl. No. 1098 (1899) 408.

         1903 H. S. Ward's Fig. Photogr. (ed. 3) 95 `Rotograph' Papers.

         1903 H. S. Ward's Fig. Photogr. 183 `Rotograph' formulæ;

         1906 Oxford Univ. Press Circular (24 Nov.), Rotary Bromide Prints, or
    Rotographs.
    </quote>

    Similarly detailed information is found under "rotogravure":

    <quote>
    rotogravure

    rotogravure rou:to,graviu<schwa>.r. Printing. Also ||rotogravur,
    rotagravure, and with capital initial. orig. the name of the
    Rotogravur Deutsche Tiefdrück Gesellschaft (Berlin), said to be f; the
    names of two other companies, Rotophot (Berlin) and
    Deutsche Photogravur AG (Siegburg), adopted in Eng. with assimilation of
    the ending to that of photogravure. The form
    rotagravure (in sense 1) is an etymologizing re-formation f. L. rota
    wheel, roller + photo)gravure or Fr. gravure engraving.

    1. A method of printing by means of a rotary press with intaglio
    cylinders, usu. used at high speed for long print runs.

         1913 Photography 7 Jan. 2/1 The half-tone block..has advantages for
    certain purposes which it does not share..with
         Rotogravure.

         1913 Illustr. London News 8 Feb. (Suppl.) p. iii/1 The rotogravur
    method is that more generally called the carbon.

         1914 N.Y. Times 29 Mar. 11/1 Advance copies of the rotogravure
    section of The Times of next Sunday..awakened
         enthusiasm. This is the first rotogravure section to be printed upon
    the new rotogravure presses of The Times, and it contains
         thirty-eight additional famous paintings from the Altman collection.

         1919 S. H. Morgan in Inland Printer July 407/1 The proper name for
    the process and its product is `rotary photogravure',
         and it is quite natural that in these busy times there would be an
    effort to abbreviate these two words. So why not use..`rota',
         meaning a wheel or roll, and `gravure',..and by combining the two
    call it `rotagravure' hereafter?

         1940 Chambers's Techn. Dict. 731/1 Rotagravure.

         1942 J. Steinbeck Moon is Down ii. 29 Lieutenant Prackle took from
    his pocket a folded rotogravure page and he unfolded
         it and held it up and looked at it. It was a picture of a girl.

         1957 Gravure Mar. 38/3 The first use of rotogravure in a periodical
    occurred in 1897, when a gravure illustration was
         included with an article by W. Burger describing the Castle
    Kreuzenstein, and which appeared in the monthly bulletin of the
         Imperial Austrian Museum of Art and Industry.

         1972 Physics Bull. Sept. 532/2 For high quality colour work with long
    runs (one million or more) rotogravure printing is
         universally used.

    2. A sheet or other object, or a section of a newspaper or magazine, that
    has been printed by this process.

         1914 N.Y. Times 29 Mar. 11/3 The rotogravures are superior to any
    group of reproductions I have ever seen issued in this
         way, except for the occasional photogravure that some publication has
    put forth.

         1943 D. Powell Time to be Born iv. 94, I suppose business experience
    never can quite make up for your picture in the
         Sunday rotogravure.

         1968 L. J. Braun Cat who turned on & Off vii. 64 His pleasurable
    dreams were always in colour; others were in sepia, like
         old-time rotogravure.

         1978 J. Updike Coup (1979) v. 197 The American press loved this
    artful clown; in their rotogravures he looked like a
         negative print of Santa Claus.
    </quote>

    That about covers it!

    Bob

    -- 
    Robert A. Kraft, Religious Studies, University of Pennsylvania
    227 Logan Hall (Philadelphia PA 19104-6304); tel. 215 898-5827
    kraft@ccat.sas.upenn.edu
    http://ccat.sas.upenn.edu/rs/rak/kraft.html
    



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